Branding - Food Business Pros

In the last 20 years, I've named dozens of businesses, including our Personal Chef Business, Magic Meals Personal Chefs. Some of my earliest businesses had terrible names, because I didn't know what I was doing and I made some horrific mistakes. This article is going to do two things; help you understand the characteristics of a good business name while helping you avoid some of my early blunders, and then I've created a list of name ideas for a Personal Chef Business that I hope will inspire you. What Makes A Good Name For A New Personal Chef Business? A good name for a small business has three characteristics: ClearMemorableShort The Name Of A Personal Chef Business Must Be Clear When I say "Clear" I mean that the name of your new business must clearly define what your business offers. Now before you bail on this article because you are thinking about countless businesses whose name is not clear; Coca-Cola, Anheuser-Busch, Dillons, JC Penny, Tesla, etc...let's talk about those brands. It is true that each of those businesses have a name that is not clear and they get away with it because they are such a well known brand. Each became a well known brand through decades of spending millions of advertising dollars to establish their brands. If you don't have decades and millions of dollars, you should just start with a clear business name. One of my first businesses was a comic book store that I bought for my first wife. We named that business "The GateKeeper". It was a terrible name. People had no idea what that little store was even when they pulled up in front of it. Later we changed it to "GateKeeper Hobbies". That's better, but still not clear enough. What about the business name "Stacey's Fine Food"? Terrible name, no one knows what service I offer. Now these names can be improved with a Tag Line, and we'll dig into those later. But for now, just focus on a making sure that your new business' name is clear. Your New Personal Chef Business' Name Needs To Be Memorable You don't want people struggling to come up with your business' name when they are trying to tell a friend about your service. The name needs to be unique and flow off the tongue. I like business names where the words that make up the name flow easily. I like Magic Meals because the words both start with "M" and it just flows. When we started our business as a personal chef business, our business name was "Magic Meals Personal Chefs". As we grew into a meal delivery business, our name transitioned into "Magic Meals Home Delivery". Both names are memorable and clear. The Name Of Your New Personal Chef Business Must Be Short The name of your new business needs to be short enough that you can easily fit it on marketing material. "Magic Meals Personal Chefs" is about as long as I want a business name to get. Often people in my community will refer to our business as just "Magic Meals" but when anyone sees marketing material (either printed or digital), they find the entire name. Tag Lines Help Clarify A Business Name A tag line is a short phrase that nearly always appears with a business' name. It's purpose is to further clarify what problem the business solves or service that it offers. I think all small businesses need a tag line to go with their business name. While we started out as Personal Chefs, our business grew to become a Prepared Meal Delivery Business. Below are two versions of our logo, one of which appears on all of our marketing material. As you can see, our tag line is "meals just like magic". It helps clarify what service we offer. Below I'm going to give you a list of ideas for personal chef tag lines, but first, let me share a list of personal chef business name ideas. 199 Personal Chef Business Name Ideas My Personal ChefMy Secret ChefMeal Secret - Personal ChefsMeal Solutions - Personal ChefsWhole Food Personal ChefsCountry Cuisine - Personal ChefCulinary Classics Personal ChefUptown Personal ChefsFive Start Personal Chef ServiceTouch Of Class Personal ChefHealthy Home Personal ChefFamily Favorites Personal ChefMom's Secret Personal ChefFastfood Personal ChefEasy-Peasy Personal ChefFrenchy's Personal ChefsDinner Made Easy Personal ChefDinner Time Personal ChefTime Savers Personal ChefDinner Dan Personal ChefDine Fine Personal Chef ServiceWine & Dine Personal ChefsDream Date Personal ChefsDate Night Personal ChefsFamily Dinner Personal ChefsDinner Served Personal ChefDapper Dan's Personal Chef ServiceBetter Meals Personal ChefsDream Dining Personal ChefsMeal Time Terry - Personal ChefTerrific Terry - Personal ChefBasting Betty - Personal ChefAngel Meals - Personal ChefDinner's Done Personal Chef ServiceFood's Finished - Personal ChefPam's Premier Personal Chef ServicePerfect Patty - Personal ChefChef Amy - Your Personal ChefChef Ted's Table - Personal ChefBetter Butter Personal Chef ServiceCarnivor Club Personal Chef ServiceNatural Meals Personal ChefsHome Cooked Personal ChefsMy Meals Personal ChefEat Smart Personal ChefSmart Choice Personal ChefDine Wise Personal ChefsDone Right Personal ChefsHome Menu Personal ChefsMy Menu Personal ChefsFood Love Personal ChefFoodie Fred - Personal ChefYour Food Friend - Personal ChefFriendly Food Personal ChefWise Women Personal ChefsMom's Cook - Personal ChefMagic Mike - Personal ChefMom's Secret Helper - Personal ChefsLow Carb Creations - Personal ChefKeto Karma - Personal ChefDieting Dinners - Personal ChefDiet Dinners Personal ChefSkinny Chef - Your Personal ChefSkinny Dinners - Personal ChefLean Meals Personal Chef ServiceGuiltless Dinner Personal ChefsGuilty Pleasures Personal ChefsFamily Fed Personal ChefThe Foodie's Friend - Personal ChefDelectable Dinners - Personal ChefsGourmet Home - Personal Chef ServiceUpscale Home Dining - Personal Chef5 Star Dinner - Personal ChefHome Prepared Gourmet - Personal ChefMy Personal Chef FriendMy Friend The Cook - Personal ChefFriendly Meals - Personal Chef ServiceCelebration Personal Chef ServiceSuper Supper Service - Personal ChefCafe Home - Personal Chef ServiceRestaurant Home - Personal Chef ServiceHome Cooking Personal ChefsKitchen Care Personal ChefsMarvelous Menus Personal Chef ServiceMs Mable Personal ChefGrandma's Home - Personal ChefOur Cook - Personal Chef ServiceCooking Katy - Personal ChefTop Shelf Meals - Personal Chef ServiceChef's Table At Home - Personal ChefLe Chef - Personal ChefLe Personal ChefBrooklyn's Finest - Personal ChefLean & Clean Personal ChefsFood Sense Personal ChefThree Square Meals Personal ChefDiet Coach Personal ChefSilver Fork Personal ChefCrystal Service Personal ChefsFine China Personal ChefsMom's Cooking Personal ChefElite Personal ChefsThree Meals Personal ChefsDinner Delight Personal ChefsFinest Dinner Personal ChefDinner's Done Personal Chef ServiceIn A Snap Personal ChefsFamily Time Personal ChefsDinner Served Personal Chef ServiceCook-No-More Personal ChefsHours Saved Personal ChefsOur Personal Chef ServiceThe Kings Table Personal ChefThe Queens Table Personal ChefKings Court Personal ChefWellness Meals - Personal ChefFresh & Fit Personal ChefsFuss-Free Food - Personal ChefsAt Home Feasts - Personal ChefHome Safe Personal ChefsVital Vegan Personal ChefsLow Carb Barb - Personal ChefKeto Beto - Personal Chef ServiceLow Fat Matt - Personal ChefClean Eats Personal ChefsMuscle Meals - Personal ChefFat-To-Abs Personal Chef ServiceFatty-No-More Personal ChefsSkinny You Personal ChefsBetter You Personal ChefsUpgrading You - Personal Chef ServiceSlimer Dinner - Personal ChefsLeaner Dinner - Personal ChefsEat Starter - Personal ChefsYour Healthy Personal ChefA Healthier You - Personal ChefNatural Nancy Personal ChefPinch of Health Personal ChefKiss The Cook Personal Chef Full Flavor Personal ChefsRevolution Meals - Personal ChefDinner Coach - Personal ChefRehab Meals - Personal Chef ServiceEat Well Personal Chef ServiceFood Doc - Personal ChefsNutrition & Flavor Personal ChefsReal Food Solutions - Personal ChefMeal Solutions - Personal Chef ServiceLife Upgrade - Personal Chef ServiceBetter Life Personal ChefsHappier Life Personal ChefsHappy & Healthy Personal ChefsHappy Life Personal Chef ServiceSoulful Kitchen - Personal ChefExotic Meals At Home - Personal ChefFamily Style Personal ChefsLife Made Better Personal ChefsDream Team Personal ChefsTeam Tom - Personal ChefYour Food Team - Personal ChefsGot Your Back - Personal ChefsSupper Savers - Personal ChefsDinner Saviors - Personal ChefsHome Heroes - Personal Chef ServiceHome Feasts Personal ChefsEat At Home Personal ChefsHome Table Personal ChefsFamily Table Personal ChefsKitchen Table Meals - Personal ChefsCooking For You - Personal ChefsDone Cooking - Personal ChefsYour Table Personal ChefsKitchen Commando - Personal ChefTaste Of Home Personal ChefTaste Of Mom Personal ChefIn-Home Dining - Personal ChefsTouch Of Taste Personal ChefsTouch Of Class Personal ChefsDown Home Personal ChefsHomestyle Personal ChefsComfort Food Personal ChefsHome-Cooked Creations Personal ChefsDream Team Personal ChefsFamily Friend Personal Chef ServiceCooking Friend Personal ChefA Helping Hand Personal ChefBackdoor Personal ChefTable Time Personal ChefKitchen Friend Personal ChefDinner's Ready Personal ChefDangerous Dan's Personal Chef ServiceBFF Meals - Personal Chef ServiceThe Cooking Lady Personal ChefMs. Chef Personal ChefMr. Cook Personal ChefSpotless Kitchen Personal ChefHeirloom Meals Personal Chef ServiceFast & Easy Personal Chef ServiceHome Cooking Personal Chefs 23 Personal Chef Business Tag Lines Affordable & Easy Meal SolutionsDinner Made EasyEat Better AffordablyYour Secret Meal PrepperYour Supper SolutionEat Better EasilySaving You Time & MoneyDream Dinners Done RightFamily Dinners Made EasyHealthy Home Cooked MealsHome Cooking Without CookingNo Shopping, No Cooking, No CleanupBetter Food & More TimeWeeks Of Food In One Cook DayOne Cook Day / A Week's MealsWe Take Care Of DinnerDinner's Done In No TimeEasy Dinner / More Family TimePersonalized Prepared MealsLocal Ingredients & Personalized ServiceFabulous Food Made Super EasyDinner's Served In Brooklyn, NYMeals Just Like Magic 😁 I hope these lists got your creative juices flowing. From here I recommend that you start with a list of names that you liked and then brainstorm to add more. Armed with that list, start crossing off your least favorites Once you're down to a handful of good names, go to GoDaddy and see if you can find a good domain name for each potential name. Cross off any names that you can't find a good domain name for (it doesn't have to be exact). Finally, try to come up with your 30-second elevator pitch using each name. I bet that exercise will help you find the right name. Good Luck! ~Stacey